SSDRLAB
HOME / COMPARISONS / ARTISAN VS 11X
HEAD TO HEAD

Artisan vs 11x

Both run a fully autonomous AI BDR. Artisan’s “Ava” goes deep on data-rich email and LinkedIn; 11x’s “Alice” adds phone and SMS for true multi-channel. Here’s how they compare, and who should pick which.

Marcus TaylorReviewed by Marcus TaylorUPDATED JUN 12, 2026BOTH PARTNERS
Artisan logoArtisan
EDITOR'S CHOICEPARTNER
78/100 SDR Score
★★★★★3.9our rating
“Ava” is a fully autonomous BDR that sources, researches, writes and sends — the most complete hands-off agent in the Index.
See Ava live
from $250/mo · Live demo · 30 min
11x logo11x
BEST FOR ENTERPRISEPARTNER
77/100 SDR Score
★★★★★3.8our rating
“Alice” plus a voice agent give 11x the widest channel mix — the enterprise pick when phone matters.
Book a demo
Custom/mo · Live demo · 30 min
THE BOTTOM LINE

11x is the more complete, multi-channel agent — the enterprise pick when you genuinely need voice, and priced like one (custom, enterprise-only). Artisan delivers sharper, data-rich email & LinkedIn outbound from a fraction of the entry price, which is why it edges Editor’s Choice for most teams.

Choose Artisan if…
Email + LinkedIn is your motion and you want the deepest personalization.
You want a published, self-serve entry price rather than a sales call.
Budget matters — Artisan starts well below 11x’s enterprise pricing.
Visit Artisan ↗
Choose 11x if…
You need true multi-channel including phone and an AI voice agent.
You’re enterprise and need security, guardrails and a dedicated CSM.
Channel breadth matters more than price.
Visit 11x ↗
HOW THEY DIFFER

The short version.

On our benchmark Artisan takes the higher SDR Score (78 to 77) — but that headline hides where each one really pulls ahead.

On channels, 11x is wider — 4 of 4 versus 2. If the channel your buyers answer on isn't covered, the rest barely matters.

On price, Artisan starts lower — from $250/mo against Custom/mo — though the cheaper sticker isn't always the better deal once you factor in how hands-off each one is.

So Artisan suits mid-market/smb teams; 11x leans toward enterprise/mid-market.

Artisan logoWhere Artisan wins
  • autonomy & control
  • personalization & data
  • value for money
11x logoWhere 11x wins
  • channel coverage
AT A GLANCE

Side by side.

METRIC
Artisan
11x
SDR Score
78
77
Starting price
from $250/mo
Custom/mo
Type
AI-managed
AI-managed
Current offer
Live demo · 30 min
Live demo · 30 min
Channel coverage
2 / 4 channels
4 / 4 channels
Built-in data
Built-in B2B data
Built-in + BYO
Best for
Mid-market, SMB
Enterprise, Mid-market
Value for money
64 / 100
58 / 100
Autonomy & control
90 / 100
82 / 100
FACTOR BREAKDOWN

How the SDR Score splits.

Artisan11x
Channel coverage70 vs 90
Autonomy & control90 vs 82
Personalization & data88 vs 76
Value for money64 vs 58
COVERAGE

Which channels each one runs.

CHANNEL
Artisan
11x
Email logoEmail
LinkedIn logoLinkedIn
Phone / Voice logoPhone / Voice
SMS logoSMS
Total
2/4
4/4
PRICING

What you'll actually pay.

Artisan logoArtisan
from $250/mo
Live demo · 30 min
  • ·Intern plan from $250/mo (annual, credit-based)
  • ·the full BDR tier runs ~$600/mo+ and usage-based deals scale higher with lead volume.
11x logo11x
Custom/mo
Live demo · 30 min
  • ·Enterprise-only, custom pricing — no public starting price (third-party reports put real contracts around $5k/mo and up, annual). Voice agent (Julian) priced separately.
FAQ

Artisan vs 11x, answered.

Is Artisan or 11x cheaper?
Artisan. Artisan starts at from $250/mo; 11x at Custom/mo.
Which covers more channels?
11x, with 4 of 4 channels to 2.
Which has the higher SDR Score?
Artisan, at 78/100 versus 77.
Can I use Artisan and 11x together?
Often, yes — teams pair a data or cold-email layer underneath an autonomous rep, or run one for sourcing and another for sending. Running both for a quarter is a reasonable way to decide.

Affiliate disclosure: both tools on this page pay for placement (labelled PARTNER). It never changes their SDR Score or where they rank in our index.